BELGRADE • 08/11/2018


The aim of the conference is to bring together leaders of developmental processes in the field of digital medicine from the region and Europe. The conference will be attended by all participants of the process; pharmaceutical and IT companies, state and local administration, doctors, insurance companies, startup companies and small and medium businesses that deal with health.


10:00 – 10:15 OPENING OF CONFERENCE – Address of the representative of the Ministry of Health

10:15 – 10:30 INTRODUCTION TO THE PANEL: Status of the digital healthcare in Serbia

10:30 – 11:20 PANEL: Status of the digital healthcare in Serbia– a representative of Ministry of Health, a representative of doctors, Hemofarm, Anja Stanojlović (Quality & Process Manager, ZU Apoteka BENU)

11:20 – 11:45 The experience of Finland and Croatia in digitalization of medicine – Doc.Dr.Sc. Marinko Rade, (Director at Orthopaedic and Rehabilitation Hospital “Prim.dr.Martin Horvat”)

11:45 – 12:00 Personalized Access to Therapy (Genetic Analysis)

12:00 – 12:15 COFFEE BREAK

12:15 – 12:35 Lecture of the representative of the pharmaceutical industry

12:35 – 12:50 INTRODUCTION TO THE PANEL: Measurement of healthcare outcomes – Manolis Karamalis, (reimbursment director, Medtronic)

12:50 – 13:40 PANEL: Measurement of healthcare outcomesManolis Karamalis (reimbursment director, Medtronic), Mr. sci. med. dr Jasmina Knežević (Bel Medic), Bojan Trkulja (Managing Director at Serbian Association of Innovative Pharmaceutical Industry INOVIA), a representative of an insurance company

13:40 – 14:30 LUNCH

14:30 – 14:45 Informatization of the health institution: Experience of the Institute of Oncology and Radiology of Serbia (IORS) – Mast. mat. Zorana Bizetić, Head of the Data Center of IORS and member of the Board of Directors of the Association of Informatics in Health of Serbia (UIZS)

14:45 – 15:00 Lecture of the Association of Serbian Pharmacists

15:00 – 15:15 Health care in the digital eraIgor Lazarević (Head of digital advertising, Degordian)




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